“It was a really interesting perspective. It’s so very different from any panel I’ve ever participated in – applying a legal lens to marketing. I think it helps reinforce the importance of a close relationship and partnership between the two functions, especially as the world keep changing so rapidly. The partnership becomes very important to making sure you’re doing business successfully.”
Jennifer Saenz, Vice President of Marketing at Frito-Lay, who served as a panelist in a DBG discussion this morning in Dallas on enterprising brand strategies.